UI design trends keep evolving every few years along with influx of new and younger users for online apps and SaaS products. The look and feel can be modified to accommodate any current design style like minimalist UI, glassmorphism, material deign. But there are few evergreen product design principles that will always help in creating a pleasant visual experience for your applications.

1. A simple signup process:

While onboarding new users, the more information you ask from users, more likely you will lose them before they complete the registration process. A good idea can be to break the on-boarding process into multiple steps by asking for as little information as possible at each step. One can create a basic profile with just an email and a password, while rest of the user details can be completed at a later stage.

2. Making navigation intuitive:

SaaS applications with multiple dashboards and reports can often be overwhelming for users. One can design the SaaS applications with standard layouts that existing users are accustomed to. Customization can be offered to alter the dashboard and report layouts to suit user’s requirement. A concise navigation bar can help users complete main tasks or discover regularly used menu links. There are multiple ways to group navigation items such as using drop-down or tabs to create a tiered experience.

3. Dark Mode:

Many users prefer dark mode when using applications for longer duration. It puts less strain on eyes and create a more comfortable experience when using an application for extended duration. A simple way to implement this can be to provide a toggle to switch between light UI scheme and dark UI scheme on your SaaS.

Minimalism also enhances design consistency and makes building and scaling a design system easier–creating more efficient end-to-end UX workflows.

4. Design for scannability:

Product designers often communicate a lot of information in a short period of time. By making appropriate content instantly scannable, they can amplify the usability. One instance can be using multiple chart formats to give glimpses of different reports or data points so as to make them easy to understand in single glance.

5. Design for mobile first experience:

Apart from thinking ‘mobile first’ when creating your responsive SaaS design, consider developing a companion mobile app. An app often allow better performance and a more controlled UI. More importantly, it helps to improve retention since users are more likely to get back to an app on mobile devices.

6. Accessibility:

Accessibility is all about making designs accessible to everyone. It’s a fundamental UI/UX principle that involves making your application easy to use for everyone, including people with disabilities. Putting accessibility at the crux of your design process is important as it will provide users a great experience. Furthermore, there are many regulations requiring equal access in domains such as e-governance.

Do you have a design in mind for your next SaaS product?

If so, we can help. With our expertise in designing products that appeal to a wide audience, it is easy for you to succeed by providing enhanced user experience to your customers!

Leave a Reply