SaaS solutions have been gaining popularity over recent years to the point where most software products are using SaaS based model. SaaS has been widely accepted by industry as it requires little to no installation, software can be instantly dispatched via cloud and cloud computing offers flexibility in computing power and resources. The cloud based scalable SaaS model offers both businesses and vendors significant efficiencies and cost savings. With the recent advent of big data, machine learning is proving to act as a product differentiator and also adding significant value in terms of product features.

Machine Learning:

Machine learning has evolved from small pattern recognition to allowing computers to perform tasks without being programmed. Refined learning models and iterative aspect of machine learning allows models to independently learn and adapt. Learning from previous computations, models are now able to produce reliable, repeatable decisions and results.

Due to it’s inherent nature of scalability and flexibility SaaS keeps evolving continuously with feature extensions and upgrades. The improved performance of machine learning models coupled with the almost ubiquitous concept of big data in today’s day and age has further fueled the adoption of machine learning in data driven SaaS products.

Uses of machine learning:

Typically machine learning is used for:

1. Natural language processing

2. Speech recognition

3. Predictive analytics

4. Computer vision

Applications of machine learning:

In recent days, machine learning is being widely used for predictive analytic, identifying patterns and anomaly in big data, creating risk profiles, fraud detection, smart metering in utilities network, churning data from IoT devices and much more.

The application spans across various industries such as healthcare, fintech services, logistics and transportation, energy and utilities, e-commerce, e-governance among others.

Financial services:

Fintech and financial SaaS apps leverage machine learning primarily to gain insights into customer’s spending patterns and for fraud detection. The insights can help businesses offer better financial products, personalize their product offerings or help users with other basket of products such as investment, trading, insurance etc. In similar vein the data points captured from customer’s spending patterns can be used to generate risk profiles and beef up security. Any outlier behaviour can pinpoint to a fraudulent activity and timely intervention can be provided.


Considering the vast number of transactions and volume of data that is typically generated in a financial dashboard, machine learning can automate the processing and save time while simultaneously learning from the new data points.


Application of machine learning is gaining fast-adoption in the healthcare SaaS offerings. This has been further accelerated thanks to the advent of affordable wearable devices and plethora of sensors that can use data to assess a patient’s health in real time. The insights can help medical experts analyze data to identify patient’s health trends or red flags that may lead to improved diagnosis and treatment.

healthcare SaaS with machine learning
Insights can help in improving diagnosis & patient treatment

Energy and Utilities:

Energy and utilities business can benefit most from integrating machine learning into their SaaS and SCADA applications. Machine learning can be integrated across multiple layers within the SaaS, with IoT enabled devices and also with embedded systems. Such smart solution can give business accurate predictive analytics, improve the system monitoring, help in early detection of sensor failures. Such insights can help business plan predictive maintenance. It even allows monitoring of earlier remote or inaccessible sites. Such machine learning and IoT enabled smart solutions are cost effective as it allows centralized monitoring of the entire system efficiently. Furthermore the site engineers and field personnel can also get vital information and alerts on the move.

predictive analytics in utilities software
predictive analytics in utilities software

Logistics and transport:

Logistics and transport generate a multitude of data points. Supply chain and logistics rely heavily on SaaS and mobile apps for maintaining an efficient operation, communication and status updates. Analyzing this wealth of data with machine learning can enable one to identify patterns and trends affecting the business. Identifying such gaps, bottlenecks, uptime of assets or machinery can make an impact in increasing profitability. Predictive analytic can be used for predictive maintenance of vehicles, machinery. Geo spatial data can be tracked for optimizing route planning, improving just-in-time delivery and identifying road blocks or bottlenecks in routes to improve delivery times.

transport SaaS dashboard
Machine learning can be used for route optimization and improving fleet efficiency

The data analysis and modeling aspects of machine learning can also be applied to public transportation and other transportation organizations to track arrival times and improve fleet efficiency.

Getting machine learning for your SaaS

With machine learning businesses can get a competitive edge in the market as businesses are always looking for accurate insights across the business functions that enables better and quick decision making.

To get started with integrating machine learning into your SaaS you can reach out to an expert from our team here.

Leave a Reply